Google Shopping App Purchase Conversion. The last date/time a conversion tag for this conversion action successfully fired and was seen by google ads. If you’re selling with woocommerce, your products can show up there too! The purpose of conversion tracking requests is to notify google ads of an app event that should be tracked as a conversion and/or used to populate a remarketing list, and to retrieve metadata describing any click that preceded the event.
As of 2018, google shopping ads now drive 76.4% of all retail search ad spend, and this search spend generates 85.3% of all clicks. Adwords api users can still create conversion actions using the existing category types.
Measure web conversions from google analytics app + web properties
This firing event may not have been the result of an attributable conversion (e.g. All api calls are made to the www.googleadservices.com domain. The average cost per conversion across google shopping is $38.87. One is google shopping app purchase and the other is transactions (all website data), currently i'm basing my reports on the google analytics report and shopify.
