App Store Optimization Strategies. There are over 2.6 million android apps in the google play store and over 2 million apps in apple’s app store, used by approximately 3 billion smartphone users worldwide, which these figures growing every year. App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. Ranking governs which apps are listed as the top 25 and top 100 in the app store.
The higher your app ranks in an app store’s search results, the more visible it is to potential customers. The basics of app store optimization written by reinder de vries on july 29 2020 in app marketing.
Also, if you wonder what are the differences between ios app store and google play on app search optimization, here is a great summary:
App store optimization also known as aso or app store seo is the process of optimizing a game or application in order to maximize its visibility in the stores in search (when users search) and explore (when users browse), increase traffic to listing and improve conversion rate to generate the maximum volume of organic downloads. Manage this, and your investment will pay off many times over. Ranking governs which apps are listed as the top 25 and top 100 in the app store. We employ only white hat app store optimization strategies to help your app rank.
