App Event Optimization Facebook. An Overview of App Event Optimization on Facebook Mobile App Ads. Facebook just became a better place to advertise mobile shopping apps. Right now, most purchases occur through apps (58%), but according to Facebook, apps are abandoned by 94% of users about 30 days after downloading. Unfortunately, optimizing your Facebook Mobile App Ads for “App Installs” doesn’t really help with app. App Event Optimization, or AEO, is a tool that Facebook launched in July of last year that allows app developers to bid against specific events that a user takes in an app. Facebook provides developers with a standard set of AEO events — such as “Complete Registration”, “Add to Cart”, and “Purchase” — but developers can also. In an effort to help app developers address the problem, Facebook has unveiled App Event Optimization, a new feature for its App Ads offering that allows app marketers to target their ads to users Facebook has identified as being more likely to take a specific action once they have installed an app. According to Facebook, “The value of using app event optimization is that, beyond new.
In Facebook’s own words, “App event optimization is the ability to feed mobile app install ads to people likely to take a specific action in your app. For example, if you are looking to acquire people most likely to make a purchase in your app, you can choose to run mobile app install ads that would optimize for the purchase event.” Create Campaigns, Ad Sets, Ads Edit Campaigns Event Ads Offer Ads Lead Ads Dynamic Creative Creative Tips Mobile App Ads Facebook Ads Manager for Excel Bid. How your ad's expected conversion rate compared to ads with the same optimization goal competing. Keep learning about how to maximize the value of your Facebook marketing efforts.
Your Facebook pixel base code: Your Facebook pixel code will look like the diagram above, except your pixel ID will be different from 1234567890. Your standard event code: Within your Facebook pixel code, above the </script> tag, paste the standard event code that's relevant to your page, such as the Add To Cart code. You'll need to do this for.
In an effort to help app developers address the problem, Facebook has unveiled App Event Optimization, a new feature for its App Ads offering that allows app marketers to target their ads to users Facebook has identified as being more likely to take a specific action once they have installed an app. According to Facebook, “The value of using app event optimization is that, beyond new. Facebook App Event Optimization. What is Facebook’s new “App Event Optimization”? In brief, it is a way to optimize and increase behaviors through Facebook’s ad network. Utilizing Facebook’s unique algorithm, users of apps can expect specific call to actions and ads within their Facebook event experience. What are Facebook Events? App Event Optimization supports Canvas as well as Dynamic ads and others across the social media network. The network believes that new features will encourage Facebook audiences to take such action and eventually increase ROI for developers. After all, mobile app install ads are based on a cost-per-action model. “Facebook enables us to target the highest quality users; those who are most likely to convert to subscribers. App Event Optimization has improved our cost per purchase by 32%, and revenue per user by 22%.” - Eugenia Kovalenko, User Acquisition at Smule
